THE BIG GAME INTERCEPTION – BtoB für EFG

The Super Bowl is considered the ultimate marketing event. But the most crucial target audience today, Gen Z, is becoming less and less interested. That’s exactly what we told those spending millions on Super Bowl commercials. During the Super Bowl, we created LinkedIn ads for every single Super Bowl spot, live and on the fly. Each ad directly addressed the advertising brand, with a headline inspired by their spot’s concept. And they all faced the same problem: Gen Z didn’t see it. The solution? Advertise on EFG’s platforms.