rise

In-Game Spots Become as Valuable as Super Bowl Spots.

In-Game Spots Become as Valuable as Super Bowl Spots.

think

During the biggest marketing event of the year, we reminded marketers of an uncomfortable truth: Gen Z isn't watching the commercials. They're gaming during the game.

During the biggest marketing event of the year, we reminded marketers of an uncomfortable truth: Gen Z isn't watching the commercials. They're gaming during the game.

create

A LinkedIn ad for every single Super Bowl commercial. Created and published in real time. Each ad directly addressed the brand behind the latest commercial, with a headline inspired by the spot itself. Different executions. One message: Your advertising would perform better on EFG's platforms.

A LinkedIn ad for every single Super Bowl commercial. Created and published in real time. Each ad directly addressed the brand behind the latest commercial, with a headline inspired by the spot itself. Different executions. One message: Your advertising would perform better on EFG's platforms.

Linkedin Ads

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Watch the full case
Watch the full case