rise
Sparda-Bank München is becoming the only bank that everyone who loves their region could possibly choose.
Sparda-Bank München is becoming the only bank that everyone who loves their region could possibly choose.
think
Current bank-accounts are interchangeable — free and purely digital. So we had to find another reason, a feeling, to win over young people: people under 40 haven't felt this connected to home in a long time – and that's doubly true in Upper Bavaria.
Current bank-accounts are interchangeable — free and purely digital. So we had to find another reason, a feeling, to win over young people: people under 40 haven't felt this connected to home in a long time – and that's doubly true in Upper Bavaria.
create
We celebrated Upper Bavaria as Upper-Banger and the current account as the ultimate account. Complete with an earworm and a fresh out-of-home campaign. After all, unlike the new competition, Sparda-Bank München is genuinely local.
We celebrated Upper Bavaria as Upper-Banger and the current account as the ultimate account. Complete with an earworm and a fresh out-of-home campaign. After all, unlike the new competition, Sparda-Bank München is genuinely local.
Watch the full film
Watch the full film
OOH
Social Assets
Nächster Case
Freenow
Winning the Thumb Moment
Freenow
Winning the Thumb Moment
Freenow
Winning the Thumb Moment
