B2B für EFG
B2B für EFG
THE BIG GAME INTERCEPTION
THE BIG GAME
INTERCEPTION
THE BIG GAME INTERCEPTION
rise
In-Game Spots Become as Valuable as Super Bowl Spots.
In-Game Spots Become as Valuable as Super Bowl Spots.
In-Game Spots Become as Valuable as Super Bowl Spots.
think
During the biggest marketing event of the year, we reminded marketers of an uncomfortable truth: Gen Z isn't watching the commercials. They're gaming during the game.
Accept the challenge of winning every single corporate client. Say directly, in a business-like way, what we can do. BUT: corporate clients are people too, so it also has to be entertaining.
create
A LinkedIn ad for every single Super Bowl commercial. Created and published in real time. Each ad directly addressed the brand behind the latest commercial, with a headline inspired by the spot itself. Different executions. One message: Your advertising would perform better on EFG's platforms.
A LinkedIn ad for every single Super Bowl commercial. Created and published in real time. Each ad directly addressed the brand behind the latest commercial, with a headline inspired by the spot itself. Different executions. One message: Your advertising would perform better on EFG's platforms.
A LinkedIn ad for every single Super Bowl commercial. Created and published in real time. Each ad directly addressed the brand behind the latest commercial, with a headline inspired by the spot itself. Different executions. One message: Your advertising would perform better on EFG's platforms.
LinkedIn Postings
Watch the full case
