congstar becomes the provider for a new generation - of mobile and internet services, and of the values that matter to them.
Different lives. Different internet. Young people use the internet in a completely different way than older generations. They don’t go online — they live online. That’s why they need an offer made just for them.
With an easy, lighthearted tone, we got young people to think: “Right, I surf differently than my parents, so there should be something that fits me.” Across many headlines and activations, we kept playing with this simple but powerful truth.