EFG - GenZ’s real big game

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THE BIG GAME INTERCEPTION – BtoB für EFG

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Gaming is becoming the new Super Bowl (and marketers are finally realizing it already is for Gen Z).

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The Super Bowl is the ultimate marketing event. But the most decisive audience of today — Gen Z — cares less and less about it. That’s exactly what we told the brands spending millions on Super Bowl commercials.

LinkedIn Postings

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During the game, we created a LinkedIn ad for every single Super Bowl commercial, live and in real time. Each ad addressed the brand directly, using the idea of its own commercial as the headline. The twist: just like all the others, their spot had one big problem: Gen Z didn’t see it. The solution? Advertise on EFG’s platforms.

THE BIG GAME INTERCEPTION – BtoB für EFG

rise think create

LinkedIn Postings

rise think create

LinkedIn Postings

rise think create

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