rise think create
Let’s create a campaign that lives up to the product: just as striking, just as sustainable. To overtake the big luggage brands - at least in perception - with a fraction of their budget.
Out of Home
HORIZN saves the planet to travel it.
Let’s create a campaign that lives up to the product: just as striking, just as sustainable. To overtake the big luggage brands - at least in perception - with a fraction of their budget.
Our idea: the world’s first campaign made from digital waste. A custom-built program continuously searched the web for unused, unseen images - then shredded them into design elements. This way, every asset looked different, and HORIZN had plenty to talk about, with maximum credibility.
