Gift Yourself Parents with Netflix
rise think create
Become the mainstreamer for the mainstream. Even today, there are large parts of Germany where Netflix is still more of a niche choice than a household name. That was what we set out to change.
rise think create
Personal recommendations are everything when it comes to series – and the same is true for streaming platforms. So we turned to the people who already love Netflix to help us reach a new and more challenging audience.
rise think create
Parents with Netflix have more interesting stories to tell (and ask fewer questions about university, careers or your love life). With this idea – and the help of their grown-up children – we reached a target group that had previously been almost impossible for Netflix to reach in Germany: older people living outside the major cities.
Influencers showcased the real-life impact a Netflix gift card had on their parents. In the campaign film, audiences could see the effect for themselves and test their series knowledge through hidden Easter eggs. A large-scale OOH campaign turned parents into streaming stars. And by the way: Netflix gift cards are available in supermarkets all year round.