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Gift Yourself Parents with Netflix

Because parents with Netflix have more exciting stories to tell and stay open-minded. With this idea and the help of adult children, we reached a previously unreachable target group in Germany during Christmas: older people outside of major cities. Influencers showed the real life and not so real life effect of a Netflix subscription on their parents. In the commercials, everyone could see the transformation again and test their Netflix knowledge via easter eggs. The big OoH campaign turned parents into Netflix stars. By the way, Netflix vouchers are available in supermarkets all year round.

rise think create

Netflix becomes a synonym for “television” — even in places where people still say “We watch TV”

Film

rise think create

Christmas is the perfect moment: Young adults travel from big cities back to their parents (this time, they are our target group) and could bring Netflix. All they need is a good reason.

Out of Home

Netflix OOH
Netflix OOH
Netflix OOH
Netflix OOH

rise think create

Parents with Netflix have exciting stories to tell (and ask fewer questions). With this idea, and the help of grown-up kids, we reached a target group that had been nearly impossible to reach in Germany. Influencers showed the real impact a Netflix subscription can have on their parents. In the film, everyone could witness the effect and test their own series knowledge through hidden Easter eggs. The big out-of-home campaign turned parents into series stars. And by the way — Netflix gift cards are available all year round at your local supermarket.

Influencer Activation

Case Study