No more little devil on your shoulder when you snack — from now on snacking is healthy.
We don’t just say that nuts and dried fruit are the new snacks. We act, talk, and behave like it too. What we needed was an entertaining campaign — for an entertaining snack.
“Radio Müller” went on air — the most entertaining radio station in the football world, named after the world champion’s own nickname. Constantly on. Everywhere. Entertaining and always with the same message: Nuts and dried fruit are the better snack - spread as entertainingly as snacks would do it.