Becoming the Internet Provider of an Entire Generation.
Becoming the Internet Provider of an Entire Generation.
Becoming the Internet Provider of an Entire Generation.
think
Gen Z's online behavior is fundamentally different from that of their parents. So we positioned congstar zuhause as the internet offer built for the way they actually live online.
Accept the challenge of winning every single corporate client. Say directly, in a business-like way, what we can do. BUT: corporate clients are people too, so it also has to be entertaining.
create
We created aha moments for Gen Z: Right. I use the internet differently. Which means: When I move out, I need a different provider, too.