RTL+
RTL+
Jauch is
doing it too
DER JAUCH
MACHT’S AUCH
DER JAUCH
MACHT’S AUCH
rise
RTL+ becomes the new RTL
RTL+ becomes the new RTL
RTL+ becomes the new RTL
think
The biggest opportunity lay with people who already loved watching RTL. As a rather conservative audience, we needed to find a way to convince them of the extra value RTL+ had to offer.
Accept the challenge of winning every single corporate client. Say directly, in a business-like way, what we can do. BUT: corporate clients are people too, so it also has to be entertaining.
create
On the one hand, Günther Jauch is RTL's most popular face. On the other hand, there have been millions of campaigns featuring him. That contradiction became the idea. Because simply saying "Even Jauch Uses It" isn't enough, says Günther Jauch.
On the one hand, Günther Jauch is RTL's most popular face. On the other hand, there have been millions of campaigns featuring him. That contradiction became the idea. Because simply saying "Even Jauch Uses It" isn't enough, says Günther Jauch.
On the one hand, Günther Jauch is RTL's most popular face. On the other hand, there have been millions of campaigns featuring him. That contradiction became the idea. Because simply saying "Even Jauch Uses It" isn't enough, says Günther Jauch.
