Gift Yourself Parents with Netflix

Because parents with Netflix have more exciting stories to tell and stay open-minded. With this idea and the help of adult children, we reached a previously unreachable target group in Germany during Christmas: older people outside of major cities. Influencers showed the real life and not so real life effect of a Netflix subscription on their parents. In the commercials, everyone could see the transformation again and test their Netflix knowledge via easter eggs. The big OoH campaign turned parents into Netflix stars. By the way, Netflix vouchers are available in supermarkets all year round.